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[Data] DM story that demonstrates the synergistic effect of digital and analog.

[Data] DM story that demonstrates the synergistic effect of digital and analog.

Maximize effectiveness by combining email and paper direct mail! Introducing materials on the effective use of direct mail.

This document is about direct mail that maximizes effectiveness through the combination of "digital" and "analog." It explains the open rates of emails and paper direct mail, customer psychology in insight marketing, unique creative theories, marketing data, and design through CPO simulation. Our company provides one-stop support from planning and designing DM layouts to printing and shipping. 【Contents】 ■ Introduction ■ Open rates of emails and paper direct mail ■ Initiatives to enhance the response accuracy of paper direct mail ■ Designing the appeal story of direct mail ■ Proposals ■ <Reference> Examples of insight marketing survey items from Tsusapo *For more details, please download the PDF or feel free to contact us.

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Direct Mail that Harnesses Synergy between Digital and Analog for Real Estate

Direct Mail that Harnesses Synergy between Digital and Analog for Real Estate

Maximize the effect of viewing reservations by combining email and paper DM! DM utilization materials.

In the real estate industry, effective approaches are required to secure property viewing reservations. In particular, reliable information delivery to the target audience and creative ways to attract interest are crucial. There are also customers who cannot be reached by traditional digital measures and who seek the reliability unique to print media. This document explains specific methods to maximize the effectiveness of direct mail by combining "digital" and "analog," leading to increased viewing reservations. 【Usage Scenarios】 - Introduction of new properties - Announcement of model room viewing events - Announcement of limited-time campaigns 【Effects of Implementation】 - Increased open rates - Enhanced customer interest - Increase in viewing reservations

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[Insurance Company] Synergistic Effects of Digital and Analog Direct Mail

[Insurance Company] Synergistic Effects of Digital and Analog Direct Mail

Maximize the effectiveness of insurance review proposals by using both email and paper direct mail!

In insurance companies, continuous engagement with customers and the provision of tailored information to meet individual needs are crucial for proposing insurance reviews. In particular, building trust and promoting understanding of complex insurance products require communication that leverages both digital and analog characteristics. It is essential to employ effective methods that attract customer interest and encourage action, rather than relying on one-sided information dissemination. This document introduces ways to utilize direct mail by combining email and paper DM to address these challenges and maximize proposal effectiveness. 【Usage Scenarios】 - Approaching new customers - Proposing insurance reviews to existing customers - Announcing campaigns - Seminar invitations 【Effects of Implementation】 - Increased open rates - Strengthened customer engagement - Increased inquiries - Improved conversion rates

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[Educational Institution] Synergistic Effect of Digital × Analog Direct Mail

[Educational Institution] Synergistic Effect of Digital × Analog Direct Mail

Maximize the effectiveness of the briefing session invitation by using both email and paper DM!

In educational institutions, it is essential to effectively recruit participants for information sessions and ensure reliable communication of information. In particular, a careful approach towards parents and students can lead to increased willingness to participate. Traditional email distribution alone may not be opened or may result in information being buried, so using direct mail in print format can provide higher visibility and ensure reliable information delivery. Our "Direct Mail that Leverages the Synergy of Digital and Analog" supports effective approaches to these challenges. 【Usage Scenarios】 - Announcements for new academic year information sessions - Notifications for entrance exam briefings and open campuses - Information for individual consultation sessions - Announcements for scholarship information sessions 【Benefits of Implementation】 - Increased open rates - Improved reliability of information delivery - Enhanced willingness to participate

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Retail and home appliances: Harnessing the synergistic effect of digital and analog direct mail.

Retail and home appliances: Harnessing the synergistic effect of digital and analog direct mail.

Maximize the customer attraction effect for the new home appliance product experience event by using a combination of email and paper direct mail!

In the retail sector of the home appliance industry, it is important to effectively communicate the appeal of new products and encourage customers to visit stores and participate in experience events. In particular, to help customers experience the features and usability of the latest appliances, a multifaceted approach that combines digital and analog channels is required. By leveraging the persuasive power of printed materials that cannot be fully conveyed through email alone, it is necessary to enhance customer interest and strengthen the guidance towards experience events. Our direct mail solution supports the resolution of these challenges through the synergy of digital and analog. 【Usage Scenarios】 - Announcement of new product experience events - Promotion of store visits - Improvement of customer engagement 【Effects of Implementation】 - Increased open rates - Increased participation rates in experience events - Improved customer satisfaction

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Healthcare: Synergistic effects of digital and analog direct mail.

Healthcare: Synergistic effects of digital and analog direct mail.

Maximize the effectiveness of health checkup recommendations by using both email and paper direct mail!

In the healthcare industry, particularly in clinics, effective communication is required to convey the importance of health check-ups to patients and encourage them to undergo examinations. Regular health check-ups lead to early detection and treatment of diseases, which is essential for maintaining patients' health. However, in today's information-overloaded environment, there is a risk that messages may get buried. This document explains how to utilize direct mail by combining "digital" and "analog" methods to deliver information to more patients and encourage action. 【Usage Scenarios】 - Notification of regular health check-ups - Promotion of specific health examinations - Encouragement for cancer screenings - Awareness raising for lifestyle-related disease prevention 【Effects of Implementation】 - Increased open rates - Higher examination rates - Improved health awareness among patients - Enhanced recognition of clinic services

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[For Theaters] Direct Mail that Demonstrates Synergistic Effects of Digital and Analog

[For Theaters] Direct Mail that Demonstrates Synergistic Effects of Digital and Analog

Maximize the effectiveness of ticket sales for performances by using a combination of email and paper direct mail!

In the theater industry, it is essential to deliver information to a larger audience and encourage attendance in the promotion of performance ticket sales. Particularly, to effectively convey the appeal of a performance and stimulate action towards ticket purchases, a multifaceted approach tailored to the target demographic is crucial. Our direct mail combines digital and analog methods to leverage the strengths of each medium, enhancing interest in performances and maximizing the effectiveness of ticket sales. 【Usage Scenarios】 - Announcement of performance information - Special offers for repeat customers - Introduction of performances to new customers - Information on events and campaigns 【Effects of Implementation】 - Increased open rates - Strengthened customer engagement - Increased ticket sales - Enhanced brand recognition

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[Automotive Industry] Synergistic Effects of Digital × Analog Direct Mail

[Automotive Industry] Synergistic Effects of Digital × Analog Direct Mail

Maximize test drive promotion effects by using both email and paper direct mail!

In the automotive dealership industry, effective approaches to potential customers and guiding them to visit and test drive are crucial. In particular, reliable information delivery to demographics that cannot be reached solely through digital channels, as well as providing memorable experiences, is required. Print media direct mail has the power to influence open rates and customer psychology, and when combined with digital strategies, it is expected to achieve higher response rates and improved customer engagement. Our direct mail solution contributes to promoting test drives by maximizing the synergistic effects of digital and analog methods in addressing these challenges. 【Usage Scenarios】 - Announcement of new and used car test drive campaigns - Promotion of test drive reservations for specific models - Encouragement of visits to events and fairs 【Effects of Implementation】 - Improvement in email open rates and response accuracy of print DM - Design of compelling stories that capture customer interest - Effective implementation of strategies based on data-driven CPO simulations

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[Financial Institutions] Synergistic Effects of Digital × Analog Direct Mail

[Financial Institutions] Synergistic Effects of Digital × Analog Direct Mail

For financial institutions: Maximize the effect of new account openings by combining email and paper direct mail!

In financial institutions, effective approaches to promote new account openings are required for customers. Particularly in the finance industry, where reliability is emphasized, providing careful information and fostering communication that instills a sense of security in customers is crucial. By offering information that cannot be fully conveyed through digital channels, as well as materials that customers can physically handle and verify, deeper understanding and trust can be expected. This document explains direct mail that maximizes effectiveness through the combination of "digital" and "analog," contributing to the promotion of new account openings in financial institutions. 【Usage Scenarios】 - Announcement of new account opening campaigns - Detailed explanations of products and services - Follow-up with customers 【Effects of Implementation】 - Increased open rates - Deepened customer understanding - Building trust relationships

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[Travel Agency] Synergistic Effect of Digital × Analog Direct Mail

[Travel Agency] Synergistic Effect of Digital × Analog Direct Mail

Maximize tour application effectiveness by combining email and paper DM! DM utilization materials

In the travel agency industry, effective communication is essential to increase the number of tour applicants. Particularly, providing information tailored to the target audience and employing engaging approaches are crucial. Printed direct mail has strengths in open rates and visual appeal, while digital emails allow for quick information sharing and personalized approaches. By combining these methods, it is expected that more customers can be reached and converted into tour applications. This document explains how to maximize the effectiveness of direct mail through the use of both digital and analog methods. 【Usage Scenarios】 - Announcement of new tours - Notification of special plans for repeat customers - Announcement of events and campaigns 【Effects of Implementation】 - Increased open rates - Enhanced customer engagement - Improved tour application rates

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Direct mail that demonstrates the synergistic effect of digital and analog for apparel.

Direct mail that demonstrates the synergistic effect of digital and analog for apparel.

Maximize the invitation effect to the limited sale by using both email and paper DM!

In the apparel industry, effective communication is essential to attract customer interest and promote visits to stores or online purchases. Particularly during special events like limited sales, it is important to ensure that information reaches target customers and creates a sense of exclusivity. Relying solely on traditional email distribution may limit open rates, and using only paper direct mail can pose challenges in terms of cost and effectiveness measurement. This document explains how to utilize direct mail by leveraging the strengths of both "digital" and "analog" methods to maximize effectiveness. 【Usage Scenarios】 - Advance reservation notices for new collections - Invitations to member-only sales - Announcements for seasonal special promotions - Encouraging visits to store events 【Benefits of Implementation】 - Improved information reach through increased open rates of emails and paper direct mail - Enhanced response accuracy through the design of appealing stories tailored to customer psychology - Effective direct mail design based on data-driven CPO simulations - Reduced operational burden through one-stop support

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Beauty Salon: Synergistic Effect of Digital and Analog Direct Mail

Beauty Salon: Synergistic Effect of Digital and Analog Direct Mail

Maximize the effectiveness of the first-time limited coupon campaign by using both email and paper direct mail!

In the beauty salon industry, the distribution of first-time limited coupons is emphasized for acquiring new customers. In particular, to ensure that information reaches the target demographic and leads to store visits, it is necessary to effectively combine digital and analog channels. Paper direct mail has a high open and retention rate and can reach demographics that are difficult to engage through digital measures, while digital strategies allow for rapid information dissemination and effectiveness measurement. By using both methods in conjunction, it is expected that more potential customers can be approached and coupon usage rates can be increased. Our direct mail solution maximizes the synergy between digital and analog, supporting beauty salons in solving their customer acquisition challenges. 【Usage Scenarios】 - Distribution of first-time limited coupons for acquiring new customers - Announcement of special campaigns to promote repeat visits - Notification of events and new menu offerings 【Effects of Implementation】 - Increased coupon usage rates - Growth in the number of new customers acquired - Strengthened customer engagement

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